Longchamp, the globally renowned French label of Luxury leather products has officially launched their first flagship store in India with an exclusive party launch at DLF Emporio.
The launch party was hosted in the honor of the global CEO, Mr. Jean Cassegrain’s maiden visit to India by Ms. Radha Kapoor, Founder and Director, DOIT Retail Brands and Founder and Executive Director of the Indian School of Design and Innovation (ISDI). The evening was indeed an avant-garde translation of French savior faire where music, fashion, and art converged. Reflective of Longchamp’s distinctive Parisian charm and elegance, mall-goers shall enjoy viewing an installation housing its signature and coveted leather bags at the mall’s central atrium.
With the presence of fashion moguls, Suneet Verma, Pernia Qureshi, Shivan and Narresh, AD Singh, Sonalika Sahay and many others were sighted at the luxury celebration.
With the recent growth in global market share of Longchamp in recent years, the brand has accelerated the presence of their store openings. This latest store is especially essential in bringing Longchamp to a market, which is rapidly gaining significance in the world of international Luxury and Fashion.
“We are thrilled to have launched our first store in New Delhi and be a part of India’s most vibrant city. We are sure that the brand will resonate very well with the Indian customer, and it will find a welcoming audience. We have created a sophisticated shopping experience, which we believe will be greatly appreciated by everyone visiting the DLF Emporio Mall. New Delhi provides a perfect home for the new Longchamp store,” said the CEO, and grandson of the House’s founder, Mr. Jean Cassegrain.
“We are extremely excited to have brought Longchamp to India and are even more thrilled today that this store is stamped by Mr. Cassegrain’s visit. This also reiterates Longchamp’s belief in this promising market. Together we are committed to make this Parisian brand a truly loved one for its quality, craftsmanship and dynamic elegance here in India, as it is the world over,” said Ms. Radha Kapoor, Founder and Director, DOIT Retail Brands (India) Pvt Ltd and Founder and Executive Director of the Indian School of Design and Innovation (ISDI).
With the global best-sellers, such as the Le Pliage® Heritage, Pénélope, Roseau and the beloved Le Pliage® Cuir bags which are available in the new boutique which is located at DF Emporio first floor, the elegant boutique houses Longchamp’s iconic handbags and luggage collections for discerning men and women.
Alkesh Tandon, Rakhee Kapoor Tandon, Jean Cassegrain (CEO, Longchamp), Radha Kapoor, Suneet Verma @ Longchamp launch in New Delhi
Jean Cassegrain (CEO, Longchamp), Radha Kapoor @ Longchamp launch in New Delhi Indianchic
Nida Mahmood @ Longchamp launch in New Delhi
Pernia Qureshi @ Longchamp launch in New Delhi
What I wore to the launch party :
Indian Chic #ootn
French luxury House Longchamp (www.longchamp.com) was founded in Paris in 1948 by Jean Cassegrain, and is still owned and run by the Cassegrain family today. Longchamp’s handbags, luggage and accessories have a worldwide reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections. Longchamp is an international brand that has maintained momentum and energy over the decades. It epitomizes French flair, fresh and inspiring creativity, as well as sharing the lives of women and men across the world who enjoy a touch of luxury every day. Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of Longchamp, which owns more than 300 exclusive boutiques worldwide.