After being the boss brand for over a decade in South Korea, The Face Shop, world renowned cosmetic brand, is finally ready to charm the Indian beauties.
In a scenario when almost all the major FMCG brands in India are hit by natural and organic products campaign of Patanjali, we have another MNC harping on its tagline – Natural Story. Keeping the focus on natural products and value-based pricing without burning a hole in consumer’s pocket, the South Korean brand has already made their mark in 34 countries across the globe. Hence, it won’t be a surprise if it turns out to be a game changer in the Indian market which is already in the phase of major restructuring.
From Skin Care, Makeup, Cleansing, Mask, Body, Hair, Perfume to Aroma, the wide range of TFS products are meant for both women and men.
Ms. Diane Lee, the company spokesperson said that finally, they are reaching India, the most wanted market for cosmetics from their global business perspective. TFS is thrilled to meet beautiful Indian ladies and surprise them with innovative products that are available in over thousand ranges. She also added that Indians are connected to nature and as TFS focuses on natural products range, it has a high probability of becoming favorites of Indian people.
TFS has great expectation from the Indian market and is looking forward in developing the K-Beauty segment in India through various on and offline activities like K-Beauty classes and creative adaptation into Indian make up culture.
AT THE EVENT :
It was a great opportunity to meet K-beauty Team and the very renowned makeup artist SHAWN KIM t the launch event.
TFS plans to launch their products online on Amazon first by mid-October. At the launch event, we got to witness the products before they come online. I must say that I was stunned with the coverage and variety the brand’s products offer. Especially, the CC Cushion Intense Cover is something which should be there in your vanity to fix you makeup in one go.
Shawn Kim was kind enough to give us make up hacks and to show us few techniques of doing the right make up live at the event.
I am very excited and waiting eagerly for the products to come online and meanwhile will review the products I have received at my end on my YOUTUBE Channel .
Ever since the opening of the first store in December 2003 in Korea, THEFACESHOP has been making a stable growth and has caused a sensation to the nation’s cosmetic industry.
Inspired by nature and with belief that the root of beauty comes from nature, THEFACESHOP has set up its motto and Tagline as ‘Natural Story’. The brand’s philosophy lies in connecting the secrets of nature’s beauty with its customers through finely picked excellent ingredients in their best quality and products innovations.
As Korea’s first cosmetic company committed to nature, THEFACESHOP creates products from approximately 600 natural ingredients such as flowers, grains, plants, fruits, mineral water, and oriental medicine to nourish and revitalize the skin.
TFS was launched in Korea in 2003. Within 4 years the company was successfully able to position itself as top local brand and today the company has its sound presence in 34 countries with more than 2,950 stores. THEFACESHOP’s total sales marked US $ 570 million in 2015.